Positioning and brand strategy
What you are actually selling, to whom, and why anyone should choose you over the alternative.
Strategic practice
Positioning, clarity and creative direction for founders, creatives and organisations — plus advisory when you need a straight answer about what isn’t working.
Start free
Both take about a minute. Neither costs anything. Both exist to name what is actually going on before anyone pays for anything.
What the work covers
What you are actually selling, to whom, and why anyone should choose you over the alternative.
For people whose work and life have outgrown the shape they were built in.
A straight answer about what isn’t working, from someone with no stake in flattering you.
Strategy sessions, cinematic framing and the guides for African creators — every priced offer explained in one place. Browse the catalogue, then talk about what actually fits.
Start with a free audit. It names what’s really going on and points you to the right next step — even if that step is a conversation, or nothing paid yet.
It costs nothing, takes about a minute, and tells you whether the paid work is worth your money.